Updated: Jul 23, 2022
Sekishin Keifuku 赤心慶福 is the word that came from the company name, Akafuku Co., Ltd. (Established in 1707 in Ise.). Sekishin 赤心 means a true heart with no lies. Keifuku 慶福 means joy in the happiness of the other party. In short, it means ‘sincerely wishing the happiness of others’.
Akafuku Mochi is a rice cake confection topped with sweet red bean paste. This unique shape symbolize the Isuzu-gawa river, which flows through the precinct of Ise Jingu Grand Shrine.
With its main branch located in Okage-Yokocho near Ise Jingu Grand Shrine, Akafuku’s ‘Akafuku Mochi’ is known throughout Japan as an Ise’s specialty. If you purchase it as a souvenir, be sure to give it to your friends quickly. Because no preservative is used, it expires after only two days.
Travel Kids Co., Ltd.
Licensed Travel Agency No. 1531
Member of JATA
Iida Bldg. 6F, Azabu-juban 2-14-6, Minato-ku, Tokyo